Cracking the Google Code

What you should know about Search Engine Optimization (SEO)

Cracking the Google Code

Cracking the Google Code 1024 536 Asith Hettiarachchi

Googling something is one of the most frequent tasks we do on a day-to-day basis from finding a home remedy for common cold to purchasing a car.

Though there are many search engines out there, Google still leads the search engine industry, since 1998. Their ability in delivering the best search experience and a better business exposure are the two main reasons that helped Google secure the spot as the best.

Yes, Google gives great exposure for businesses than other search engines do and now you know why being on top of Google search results is the dream of any website owner.

If you are a website owner and looking for ways to rank higher on Google in order to get more organic traffic to your website, this article is for you. We dedicate this post to explain our audience how Google works and what it takes to rank higher on it.

So, let’s start with…

How does Google search engine works?

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Imagine a librarian in a library that has all the books, magazines, and other materials that exist in the world. Google is similar to such a librarian. The only difference is that Google only has content that exists on the world wide web.

Just like a librarian, google searches, sorts and delivers the best materials to fit your needs upon your search request.

For this, Google uses two main processes.

  • Google index, the process of adding web pages to Google search
  • Crawling, the process of discovering new and updated pages to be added to the Google index by Googlebot.

Though we think that we search the whole web when we search Google, what really happens is Google go through its search index to find the matching results for your search query.

Google bot is the software developed by Google to help them with the scanning, finding, adding and indexing new web pages. It’s the search engine spider for Google.

Now you have a better idea of how Google works, let’s have a look at how to rank on Google.

How to impress Google?

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Ranking on Google depends on many factors. Yet above them all lies content as the prominent key to Google ranking success. It may be web content, blog posts, press release, social media content or videos, creating relevant and quality content can majorly impact on ranking higher on Google search.

But just creating quality and relevant content alone can’t get the job done for you. This is why you need to pay attention to using the right keywords that you want your web pages to rank for and right metadata, the data that you sent to Google search engine that is not visible to readers.

The Long Game

Appearing on the first page of Google search results doesn’t happen overnight. It requires a long-term Search Engine Optimization (SEO) plan. SEO or Search Engine Optimization is the practice that can be used to improve the quantity and quality of traffic to your website through organic search engine results.

There are two types of SEO techniques people use for ranking higher in Google search. They are,

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Black Hat SEO

Optimizing the web pages to rank higher on search results, breaking search engine rules focusing on only search engines.

  • Duplicate Content
  • Invisible text
  • Stuffed Keywords
  • Cloaking or Redirecting user to another website or page
  • Links from websites with non-relevant content

White Hat SEO

Optimizing the search experience for humans who search, not for the searching bots.

  • Relevant Content
  • Well labeled images
  • Relevant Links and references
  • Complete sentences with good spelling and grammar
  • Standards compliant HTML
  • Unique and relevant page titles

Although black hat SEO techniques can give you fast results, such practices may result in your site being banned from Google for using unethical techniques. Which is why leaning more towards white hat SEO practices is important. This can be a long-term investment in terms of SEO.

Just creating a website is not enough to get more business in the digital world. So make sure to pay more attention to optimize your website for search engines.

If you are interested in attracting more organic traffic to your website, give us a call and book a free consultation session with one of our SEO experts.

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