Should you adopt a Pay-Per-Click Advertising Strategy for your Business?

PPC advertising could help you

With Pay-per-click (PPC), also known as Cost-per-click (CPC) advertising, you pay only if a person clicks on your ad. Currently Google has the biggest success of implementing PPC advertising on their search engine, and they have extended their reach to 3rd party websites which they do not even own by building a Google partner network using the Google AdSense programme. However social media platforms such as Facebook, Instagram and LinkedIn have adopted this mechanism since the success of Google AdWords.


  • An effective branding strategy when managed appropriately
  • You pay only for ad clicks
  • It is targeted so only the target audience will see your ads
  • Increase brand awareness and loyalty
  • Increase website traffic and search ranking
  • Increase conversions on official website
  • Increase mobile app downloads by targeting only smart
  • Increased online presence

Increase traffic to your website

Getting people to visit your website is a crucial part of your online journey.
Our recommendations to accompany this objective are discussed below.

Google search ads

[vc_single_image image=”8288″ img_size=”full”]

Google search engine ads are effective especially because your advertisements will only be shown to your potential customers who search for that product or service. These ads are displayed both above and below organic search results.

The maximum number of search ads displayed on a search page is ten (10) of which five (05) are above organic results and the other five (05) are below organic search results.

Google banner ads

[vc_single_image image=”8324″ img_size=”full”]

The Google display network allows advertisers to display banner ads on 3rd party websites.

Advertising on YouTube

[vc_single_image image=”8325″ img_size=”full”]

YouTube video campaigns let you show video ads on your own or within other streaming video content on YouTube and across the Google display network.

How it works

Available video ad formats include TrueView in-stream ads, TrueView video discovery ads and bumper ads. TrueView video discovery ads can only appear on YouTube.

TrueView in-stream ads run before, during, or after other videos on YouTube or across display network sites, games, or apps. These ads may also run on YouTube videos that are embedded on other sites. After 5 seconds, the viewer has an option to skip the ad.

TrueView video discovery ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary depending on ad sizes and ad formats supported by content publishers. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.

Bumper ads are a short video ad format, designed to allow you to broadly reach customers and increase awareness about your brand by using a short, memorable message. These ads are just 6 seconds or less which means viewers cannot skip the ad.

Generate traffic through Facebook and Instagram advertising

[vc_single_image image=”8326″ img_size=”full”]

The content that you could put on a Facebook post is limited. If you already have a website, driving your audience to your website would give more conversion possibilities than only using other general advertising mediums. Also, this is an effective way to boost your SEO efforts as the website traffic you get through these types of campaigns would be 100% genuine and relevant to your website

Instagram is a fast-growing social media platform connected to the Facebook Business Manager. If you are already running ad campaigns on Facebook, it is just a matter of optimizing your ad campaign to show the same on Instagram

However, our advice is to create separate ad campaigns for Instagram which allows ads to perform better.

Need to get more traffic to your website?
We can help you increase traffic to your website as well as optimize your website landing pages to increase conversions and maximize ROI.

Increase mobile app downloads

These ads will drive your target audience to install your app on their mobile devices. However, your app should be published on Google Play Store (for Android) and/or the AppStore (for iOS) before creating ads to promote it.

[vc_single_image image=”8327″ img_size=”full” onclick=”link_image”]

Need to get more mobile app downloads?
We can help you increase your app downloads by targeting the right people through research-based targeted marketing.

Build brand awareness

Once you have created a page for your business it is important to have regular page updates. These posts should contain content such as tips and tricks etc. to keep your audience interested. Allocating an advertising budget to boost these posts will ensure your posts are seen by your target audience.
Same as per post engagements, your promotional videos can also be promoted to your audience.

Increase post engagement on Facebook & Instagram

[vc_single_image image=”8328″ img_size=”full”]

Promoting your videos on Facebook & Instagram

[vc_single_image image=”8329″ img_size=”full”]

Need to increase your brand’s online presence?
Increase your online presence through social media, YouTube and many other platforms with a tailor-made digital marketing strategy aimed at meeting your objectives.

Re-marketing & re-targeting

Re-marketing, also known as re-targeting is the mechanism of displaying advertisements to a selective audience who have already visited a landing page on your website. Implemented properly this will allow you to target and show ads to your website visitors where ever they visit on the web.

[vc_single_image image=”8333″ img_size=”full”]

Both Google and Facebook allow advertisers to take advantage of re-marketing by providing a tracking pixel which can be integrated to your website.

Need to increase conversions through re-targeting?
We can help you re-target and re-market to all those who have already shown interest in your brand so that they will be familiarized with your brand, products and services that you have to offer

Get in touch with us for more details.

    Your Name (required) Your Email (required) Subject Message