Digital Marketing

Does your website convert?
Does your website convert? 1024 536 Asith Hettiarachchi

You are carrying out all your online marketing and social media campaigns along with every other promotional strategy with a clear objective; Website Conversions.  Your landing page is the key driver that gears up conversions and determines the success of your campaigns. 

Let’s see if your landing page really converts and how you can track your conversions… 

What are website conversions? 

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Simply put conversions are visitor actions on your website which you desire to achieve.
For an instance, if you want your visitors to subscribe to a newsletter and if a visitor subscribes, it counts as one conversion. Even brochure downloads, form submissions, views of directions and online purchases are included under conversions. 

So basically, now you see why website conversions are important as it measures your web marketing efforts and ROI effectiveness. Therefore, your landing page must be strategically formatted to encourage visitors to perform the expected activities on your website that would create a conversion.

Why is it important to track conversions?

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Because website conversions can give you deeper insights and the conversion metrics are the most accurate figures on your performance. 

Marketers are obsessed with these metrics as there is no better way to identify which funnels work and which did not. Imagine if you can see the entire journey of your customers through metrics and perfectly optimize those touch-points? 

Yes, that is one of the magical things you can do with conversion tracking. 

Once you start conversion tracking, you are assured with a dead sure positive ROI for all your campaigns. 

What can you do to improve conversions? 

The first and the most significant thing you have to do in order to gain website conversions is, improve your landing page experience as the quality of your landing page matters not only to your conversion rate but also to your ad ranking.

Here is what you can do:

Create custom landing pages

Instead of driving visitors to your typical homepage, you can create a custom landing page for your campaign. Because the landing page is considered the heart of your campaign and it should look like a part of the campaign and be on point to create quality leads. It will generate comparatively greater website conversions. 

Always remember – Do not make it bulky but informative and follow up with a ‘Thank you” page. 

Split-test your landing pages

It is always better to test two different landing page designs to check which one performs better. Because in website development for a specific campaign, landing page designs make a great impact on website conversions.  

You can try out different text, images and graphics to see which design generates more conversions. You can alter the headline, call-to-action and forms to identify elements that create change. 

Experiment with video landing pages

In optimizing your landing page including videos on it, is proven to be extra effective. Usually, videos grab and hold the attention of visitors than text as people are more likely to watch a video on the go rather than reading a paragraph.

Especially if you are selling a complex product, there isn’t a better method of demonstration than a video, therefore, when it comes to website development of your landing page, try to include an intriguing video to get more conversions.

How to measure results? 

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Well, finally you should know how to measure your landing page conversions. 

Here are some key metrics to go through to monitor your campaign performance

  • Conversion rate – The number of visitors who have completed the desired action on the page versus the total number of visitors.
  • Form abandonment rate – The ratio of the number of abandoned shopping carts versus number of initiated / completed transactions
  • Bounce rate – The number of times a visitor leaves your landing page without initiating the desired action
  • Time on page – The average time spent on the landing page
  • Traffic source – The source that created landing page traffic

As you can see, conversions are the ultimate objective of all your marketing efforts. If you aren’t getting enough conversions, the time, money and resources spent are a total waste. This is why you should speak to us as we create result-driven landing pages which guarantees conversions and generates positive ROIs.

Cracking the Google Code
Cracking the Google Code 1024 536 Asith Hettiarachchi

Googling something is one of the most frequent tasks we do on a day-to-day basis from finding a home remedy for common cold to purchasing a car.

Though there are many search engines out there, Google still leads the search engine industry, since 1998. Their ability in delivering the best search experience and a better business exposure are the two main reasons that helped Google secure the spot as the best.

Yes, Google gives great exposure for businesses than other search engines do and now you know why being on top of Google search results is the dream of any website owner.

If you are a website owner and looking for ways to rank higher on Google in order to get more organic traffic to your website, this article is for you. We dedicate this post to explain our audience how Google works and what it takes to rank higher on it.

So, let’s start with…

How does Google search engine works?

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Imagine a librarian in a library that has all the books, magazines, and other materials that exist in the world. Google is similar to such a librarian. The only difference is that Google only has content that exists on the world wide web.

Just like a librarian, google searches, sorts and delivers the best materials to fit your needs upon your search request.

For this, Google uses two main processes.

  • Google index, the process of adding web pages to Google search
  • Crawling, the process of discovering new and updated pages to be added to the Google index by Googlebot.

Though we think that we search the whole web when we search Google, what really happens is Google go through its search index to find the matching results for your search query.

Google bot is the software developed by Google to help them with the scanning, finding, adding and indexing new web pages. It’s the search engine spider for Google.

Now you have a better idea of how Google works, let’s have a look at how to rank on Google.

How to impress Google?

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Ranking on Google depends on many factors. Yet above them all lies content as the prominent key to Google ranking success. It may be web content, blog posts, press release, social media content or videos, creating relevant and quality content can majorly impact on ranking higher on Google search.

But just creating quality and relevant content alone can’t get the job done for you. This is why you need to pay attention to using the right keywords that you want your web pages to rank for and right metadata, the data that you sent to Google search engine that is not visible to readers.

The Long Game

Appearing on the first page of Google search results doesn’t happen overnight. It requires a long-term Search Engine Optimization (SEO) plan. SEO or Search Engine Optimization is the practice that can be used to improve the quantity and quality of traffic to your website through organic search engine results.

There are two types of SEO techniques people use for ranking higher in Google search. They are,

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Black Hat SEO

Optimizing the web pages to rank higher on search results, breaking search engine rules focusing on only search engines.

  • Duplicate Content
  • Invisible text
  • Stuffed Keywords
  • Cloaking or Redirecting user to another website or page
  • Links from websites with non-relevant content

White Hat SEO

Optimizing the search experience for humans who search, not for the searching bots.

  • Relevant Content
  • Well labeled images
  • Relevant Links and references
  • Complete sentences with good spelling and grammar
  • Standards compliant HTML
  • Unique and relevant page titles

Although black hat SEO techniques can give you fast results, such practices may result in your site being banned from Google for using unethical techniques. Which is why leaning more towards white hat SEO practices is important. This can be a long-term investment in terms of SEO.

Just creating a website is not enough to get more business in the digital world. So make sure to pay more attention to optimize your website for search engines.

If you are interested in attracting more organic traffic to your website, give us a call and book a free consultation session with one of our SEO experts.