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December 2017

Websites, Your Way
Websites, Your Way 1024 536 Asith Hettiarachchi

We know, you want a dynamic website for your business or your brand but wait….. Do you know what a Dynamic Website is?

We get many inquiries requesting for websites, most have only a general idea of what they want their website to look like.  Once they have a chat with our web development experts at Jigsaw they realize that there is so much more to consider. For instance, buzz words and how to use them intelligently to enable optimum SEO, the types of images to use or even choosing a target market applicable colour palette and typography.

To save you the hassle, below we’ve listed the main types of websites with simple and clear definitions to help you understand the best type of website for your business.

Let’s begin!

Dynamic Websites


A dynamic website is a website or an individual page that contains information that changes and customizes automatically in real time depending on the viewer, time of the day, time zone, language and many other factors. Such websites are controlled by two processings namely; server-side scripting(code) and client-side scripting. A dynamic website must have a server-side language like python or ruby, and a database system to stores the dynamic information.

Let us put what is a dynamic website in a simpler way this time; Facebook, Twitter-like social media platforms are dynamic websites.

Static Websites


Websites that have fixed content are known as Static websites. These websites are coded with Hypertext Mark-Up Language (HTML) and show the exact same content to every visitor. This doesn’t mean that a static website’s content is text only. Static pages can feature images even videos but every viewer will see the same content every time. One of the best examples of a static website is Wikipedia.

Interactive Websites


If you have come across a website that has pop-up boxes, videos or audio clips or a forum or even a contact form, you’ve seen an interactive website. In simple words, an interactive website is a website that allows visitors to do more than just reading and scrolling down. These websites enable viewers to interact and communicate more with the interface. Some elements that will tell you a particular website is interactive are comment boxes, story, photo and video submissions, live chats, clickable maps, online transactions… etc.

Web Applications


While a website focuses mainly on information, a web application primarily allows users to perform actions. Simply, it’s a computer program that stored on a remote server and runs in a web browser. It gives access to its users anywhere anytime. A web application is highly customizable and can be very helpful in tackling unique business operation management challenges. Google docs is one of the most popular web application in the world.

E-commerce websites


E-commerce websites are designed to facilitate online transactions of goods and services transferring information and funds over the Internet between vendors and customers. The most common e-commerce website is retail selling related platforms while there a few other types of e-commerce websites. Auction websites, business-to-business services, music portals, consultancy websites and finance management websites are to name a few. Amazon and eBay are few major e-commerce websites in the world that will give you a clearer idea of an e-commerce website.

To succeed in the online business world having the right website that suits your brand image is essential.

Have more questions on what type of a website suits best your business? Contact our web development experts at JGSW now and we’ll help you identify the ideal solution for you.

Facebook Explore Feed: The Good, The Bad and The Ugly
Facebook Explore Feed: The Good, The Bad and The Ugly 1000 524 Asith Hettiarachchi

Is Explore Feed Going To Be The Death Of Facebook Organic Reach?

Would all the money, time and effort spent on growing your Facebook page likes going to be in vain soon?

Well, this is a burning question most of the brands are wondering from the day they noticed the new testing feed on Facebook; Explore Feed.

Launched last month as an isolated test, the feed has already started to make the publishers in Sri Lanka panic. The test currently runs in 6 countries including Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia.

In this post, we plan to have a look at this New Feed of Facebook, its advantages and more to help brands use Facebook marketing with clear answers.

What is Explore feed?


Basically, the Explore Feed presents all the organic brand content from publishers and businesses- which used to be in your news feed, thereby splitting the main feed or the news feed into two different divisions. This leaves the news feed only with posts from family and friends and all the other promoted posts.

You can find the Explore Feed on the left sidebar once you Sign in to Facebook which available in both mobile and desktop versions.

The same new feed has been launched throughout the world apart from the six countries mentioned with one difference; as a complementary feed of popular posts automatically customized for each person’s interest.

Advantages and disadvantages

advantages-and-disadvantages
Since Sri Lanka has already become a Guinea pig in this infant test by Facebook, having a deeper understanding of the explore feed is important in order to survive in Facebook marketing, incase the feed becomes more than just a test. Therefore we have listed advantages and disadvantages of the explore feed below.

Advantages

  • Allows users to see posts from their family and friends separately from brand content.
  • Ad-free. This gives more room for organic content.
  • Enable users with more opportunities to discover relevant brands as the new feed follows an algorithm that presents content based on relevance and user interest even from pages they haven’t followed or liked yet.

Disadvantages

  • People may not see posts from the pages they follow.
  • Reduces organic reach of all pages a great deal
  • This in turn, badly affects the pages with a small marketing budget as paid advertisements seem to be the most efficient way to get your content on the right screens.
  • Difficult to access the feed on mobile browsers, which again impact negatively on organic reach of pages.

Will you have to pump more and more money into Facebook as the organic search is about to die? Or will this go the other way around as now you have more free space for brand content?

Although we cannot predict anything on advertising CPI (Cost Per Impression) as no one has a clear idea how the algorithm of this new feed works, we are sure on one thing; Facebook’s goal here is to see the user preference to see content from friends and family in a separate feed from public and brand content.

There’s still a silver lining

Yes. It’s already affected the Sri Lankan brands throwing marketers into panic mode. However the silver lining here is that it hasn’t been permanently implemented. Hear it from the Adam Mosseri, Head of News Feed

There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore.